The power of The Design Tree revolves around one simple and radical notion: once we begin to imagine and simulate our user within a digital story, we can free our minds to solve their problem more efficiently. Through digital storytelling, we can illustrate and validate who our customers are and their problems, leveraging their unique journey to craft an experience around our solution that will delight and amaze. Through our digital story, we can predict which design thinking strategies will be needed to gather critical information to empower our team to create the best solution.